McAfee Case Study
McAfee pro-actively secures systems and networks from known and as yet undiscovered threats worldwide. Home users, businesses, service providers, government agencies, and partners all trust McAfee’s unmatched security expertise and have confidence in their comprehensive and proven solutions to effectively block attacks and prevent disruptions.
Wanting to grow and differentiate their partner program, the McAfee Channel Marketing Team needed a one-stop e-commerce solution for resellers to locate McAfee marketing tools, logo’s / images, copy blocks, style guides, videos, collateral, seminars, and other marketing items.
Centered on their partners’ success and being a leading global technology company in a competitive industry, the solution needed to be best-in-class, with high security and a flawless user experience. Named SMARTmarketing™, the site serves the entire lifecycle of a partner and supports their sales efforts with the latest McAfee information, collateral, tips, and much more!
Campaigns and promotions needed to be able to be pushed to the partners based upon their unique relationship with McAfee.
The reference library needed to be secure, well organized and easy for the McAfee team to load documents, as well as allow users to find what they needed and downloaded easily.
24×7 hosting in a highly secure, redundant, fail-over environment.
Other requirements included: instantaneous metrics, secure on-line credit card transactions, two way communications and ability to update content instantly by McAfee marketing team members, and viewable purchase history for the partners, vendors, and program managers.
Working as part of the four-way team, consisting of Webb Consulting, McAfee Marketing, McAfee IT, and pre-selected McAfee Channel Partners, Webb Consulting responded to feedback from all, suggested structures to minimize click-throughs, organized the resource library and marketing store, and securely integrated the existing partner site with the SMARTmarketing application using Webb Consulting’s single sign solution, and integrated the McAfee PRM data for purposes of providing unique user content access and customized user experiences on the site. The comprehensive web solutions Webb Consulting provided included:
E-Commerce and Content Publishing Solutions
- Content Management Tools
- Marketing Store / E-Commerce
- Resource Library
- Forms Management Tools
- User Profiling Capabilities
- PRM Data Integration Solutions
- Single Sign-On Solutions
- Analytical Statistics
Supportive, Collaborative On-Going Operations
- Program Management
- Helpdesk Support
- Design Services
- Site Management
- Content Development
The The Webb Consulting team offered technology, process, people, and data solutions that were low risk for McAfee. The Webb team was already experienced in running large on-line applications and hosting high-demand Fortune 500 sites. Additionally, they offered click-to-chat as part of 24×7 customer service solution.
Our McAfee® SMARTmarketing™ vision became reality through Webb Consulting’s comprehensive solutions, teamwork, and program management. Bottom-line: our partners are happy and continue to leverage the site’s tools and resources on a daily basis. Our partners also like the click-to-chat feature as it provides them with up-to-the minute support. The Webb Consulting team has been an extension of my team for years and are continuing to move our McAfee marketing web solutions forward!
DeeDee Wilson, Sr. Channel Marketing Manager.